A study on enhancing brand visibility and customer engagement strategies at Radars Private Limited, Kochi

International Journal of Research in Marketing Management and Sales 2026 Open access

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Authors: V Suresh Kumar, D Brinda Rubini, SR Sathyanarayanan, Reshmak .
DOI: 10.33545/26633329.2026.v8.i1c.356
Cited by: 0

Abstract

This paper explores strategies to enhance brand visibility and strengthen customer engagement at Radars Private Limited, a leading digital marketing firm in Kochi, Kerala. The study focuses on how online branding, social media marketing, and data-driven approaches contribute to sustainable customer relationships. The analysis reveals that combining creative content, SEO optimization, and personalized marketing leads to improved brand recall and loyalty. The paper also suggests ways to integrate technological tools to advance engagement metrics.

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies SMEs Development and Digital Marketing

Publication details

Journal / source
International Journal of Research in Marketing Management and Sales
Volume
8
Issue
1
Pages
166–168
Publication date
1 January 2026