A study on customer engagement analysis of digital marketing content by radars private limited, Kochi

International Journal of Research in Marketing Management and Sales 2026 Open access

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Authors: Aravind Krishnan R, Koushik A R, Ms. M.K. Bindu, Surya TP
DOI: 10.33545/26633329.2026.v8.i1c.358
Cited by: 0

Abstract

The study titled “Customer Engagement Analysis of Digital Marketing Content by Radars Private Limited, Kochi” explores the influence of digital content on customer satisfaction, loyalty, and participation. The research highlights the importance of visual appeal, message clarity, and interactivity in determining engagement across various platforms such as Instagram, LinkedIn, and Facebook. Using descriptive analysis and chi-square tests, findings indicate that personalized and interactive content significantly enhances engagement levels. The paper concludes that strategic content design and analytics-based decision-making contribute to long-term brand relationships.

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies SMEs Development and Digital Marketing

Publication details

Journal / source
International Journal of Research in Marketing Management and Sales
Volume
8
Issue
1
Pages
172–174
Publication date
1 January 2026