A study on the effectiveness of OOH advertising in digital age in special reference of solus ad solution LLP

The study titled “A Study on the Effectiveness of Out-of-Home (OOH) Advertising in the Digital Age in Special Reference to Solus Ad Solution LLP” examines how outdoor advertising, like banners, flex boards, and street displays, continues to influence consumer awareness and recall in a digital world. It also looks at the impact of digital elements such as LED boards, QR codes, and real-time content. The findings show that OOH advertising remains effective, especially for young adults aged 22-24, with digital boards attracting more attention than static ones. Location-based and time-sensitive ads increase engagement, suggesting that advertisers like Solus Ad Solution should use a hybrid approach—combining traditional OOH methods with digital innovation and creative, data-driven designs—to achieve better audience connection and campaign success.