Consumer experiences, attitude and behavioral intention toward online food delivery (OFDs) services: An empirical investigation

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Authors: R Padmanaban, K Vijayakumar
Cited by: 0

Abstract

Online food delivery applications, a new mobile technology that connects the online and offline worlds, have gained the interest of both consumers and catering companies (OFD). It has attracted a lot of interest in the hotel industry as a cutting-edge strategy to engage with clients and offer them high-quality services. However, the effect of using OFD on customer pleasure and consumers' desire to reuse such applications raises a number of important factors that must be taken into account. The main objectives of the research are to investigate the variables that affect consumer satisfaction with online food delivery. The required primary data have been collected using the google forms and the data have been analyzed with the help of SPSS software. The study concluded that the recurrence in the customer Patten is better. The recurrence in selection of a hotel is better than the frequency of buying food in online.

Fields of Study & Subjects

Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Publication details

Journal / source
International Journal of Research in Management
Volume
8
Issue
3
Pages
43–48
Publication date
1 March 2026
Language
EN