Consumer experiences, attitude and behavioral intention toward online food delivery (OFDs) services: An empirical investigation
Abstract
Online food delivery applications, a new mobile technology that connects the online and offline worlds, have gained the interest of both consumers and catering companies (OFD). It has attracted a lot of interest in the hotel industry as a cutting-edge strategy to engage with clients and offer them high-quality services. However, the effect of using OFD on customer pleasure and consumers' desire to reuse such applications raises a number of important factors that must be taken into account. The main objectives of the research are to investigate the variables that affect consumer satisfaction with online food delivery. The required primary data have been collected using the google forms and the data have been analyzed with the help of SPSS software. The study concluded that the recurrence in the customer Patten is better. The recurrence in selection of a hotel is better than the frequency of buying food in online.
Fields of Study & Subjects
Technology Adoption and User Behaviour
Customer Service Quality and Loyalty
Consumer Behavior and Marketing Influence
Publication details
- Journal / source
- International Journal of Research in Management
- Volume
- 8
- Issue
- 3
- Pages
- 43–48
- Publication date
- 1 March 2026
- Language
- EN