How to Strengthen the Competitive Market Positions of Newly Created Enterprises: Methods and Tools (using the Example of Software Manufacturing Enterprises)

In the process of researching the causes of exceptionally poor "survivability" in Russia and the world of newly created enterprises, a list of the main tasks that the owners of each newly created enterprise are forced to solve has been formed for the first time. Original methods and tools are proposed to strengthen competitive market positions and improve the "survivability" of newly created enterprises. The reasons that objectively limit the use of published methods and tools by the owners of newly created enterprises have been identified. The necessity of forming a group of state institutions (quasi-competitors) to promptly provide assistance to newly created enterprises in the administrative-territorial entities of the country (including assistance not only in solving basic tasks, but also in temporarily reducing the tax burden) is proposed and justified (on a qualitative level).