Leveraging GenAI for Competitor Intelligence Research: Five Real-World Use Cases and Lessons Learnt
Abstract
Competitive Intelligence (CI) research can be challenging and time-consuming, especially when dealing with large and complex data sets, diverse sources and dynamic scenarios. So how can information professionals leverage genAI (generative artificial intelligence) to enhance their CI research skills and services? In this article Ashurst’s Lisa Paul and Susan Lamond share five use cases they tested using genAI for CI research. They will discuss the scenario, the data sources, the genAI features and functions, the outputs and outcomes, and the lessons learnt from each use case. This article is based on a presentation given by Lisa and Susan at the BIALL conference in June 2025.
Fields of Study & Subjects
Competitive and Knowledge Intelligence
Artificial Intelligence in Law
Artificial Intelligence Applications
Publication details
- Journal / source
- Legal Information Management
- Volume
- 26
- Issue
- 1
- Pages
- 51–68
- Publication date
- 1 March 2026
- Language
- EN