"Continuall feare, and danger of violent death"

Since the 2010s, the number of adaptations of the early modern period have increased.So far, the phenomenon of early-modernism, i.e., the re-imagining of the early modern period in post-early modern cultures, has received little scholarly attention compared to the field of medievalism.This paper seeks to add to the field of early-modernism by looking at Folk Horror, which has seen a 21 st -century revival.First, this study looks at why the 17 th century is a setting frequently used in Folk Horror films.Secondly, Folk Horror is analysed as an adaptation of early modern 'popular demonic pamphlets' that represents an alternative version of history as it appears in sensational pamphlets.By recreating this violent version of the long 17 th century, Folk Horror points to social and political challenges of the time in which the films were produced.Thirdly, Folk Horror's overall aesthetics are strongly influenced by 17 th -century print culture and popular demonic pamphlets.The roman typeface of 17 th -century print is frequently adapted in Folk Horror to convey an atmosphere of eeriness and apparent historicity despite creating an alternative version of history.By now this font design has become so recognisable that it is instantly associated with Folk Horror.The article looks at elements of early modern print culture in Folk Horror films and its function as well as how early-modernism is used in Folk Horror narratives that are not set in the long 17 th century.