Exploring Lifestyle Mobility: Sociodemographic Insights into International Migration to Chapala, Mexico

From a quantitative approach, this research aims to describe the sociodemographic characteristics, perceptions, and motivations for mobility of the international community residing in the coastal municipality of Chapala, Mexico, a popular destination for retirees from abroad. Using a simple random sampling, migratory patterns directed towards this region in the context of lifestyle mobility are analyzed. Between December 2023 and March 2024, questionnaires were applied at various gathering points frequented by the international community. Descriptive analysis reveals a diverse range of nationalities and age groups engaged in working life within the study area, highlighting the destination’s attractiveness not only for retirees but also for remote workers. Likewise, it was identified that Europeans are motivated to settle in Mexico by economic factors, especially the affordability of housing and healthcare.