Daisy Buchanan As A Representation Of The Typical American Blonde Woman In The Great Gatsby (2013) Movie

The purpose of this research is to underline the stereotype of blonde women originating from the 1920s era as represented in The Great Gatsby (2013) film. This study employs a descriptive qualitative method, with the film serving as the primary source of data. The data were collected through careful and repeated observation of the film in order to identify scenes, dialogues, and visual elements that reflect gender representation. The film is analyzed through the lens of feminism to examine how stereotypes are constructed and reinforced through female characters, particularly Daisy Buchanan. This research adopts Karen J. Warren’s concept of ecofeminism, which highlights the interconnected systems of domination affecting women, along with Gill’s concept of stereotype to analyze how simplified and generalized images of women are socially produced. Through these theoretical frameworks, the study explores how Daisy Buchanan is portrayed not as an autonomous individual, but as a character shaped by societal expectations, male authority, and cultural norms of the 1920s. Her identity is largely defined by her appearance, femininity, and emotional expression, rather than her personal agency or intellect. The findings reveal that society within the film tends to overlook Daisy Buchanan’s complexity as a woman. Instead of being seen as a character with inner conflicts and personal desires, she is primarily viewed as a blonde woman who embodies beauty, fragility, and dependence. This perspective marginalizes her voice and limits her ability to make independent decisions within her social environment.As a result, Daisy Buchanan can be understood as a character created by society to represent the stereotypical blonde woman of the 1920s era. The film illustrates how social constructions and gender stereotypes shape women’s identities and influence the way they are perceived and treated within a patriarchal society.