Role of Google Reviews and Ratings in Choosing a Dental Clinic – A Questionnaire Based Study

Introduction: The rapid growth of digital platforms has reshaped healthcare decision-making, with online reviews becoming a major information source for patients. Google Reviews and Ratings, owing to their accessibility and visibility, significantly influence perceptions and choices of healthcare providers. Dentistry, being a patient-centered and often elective specialty, is particularly affected by online feedback. However, evidence on how dental patients in India utilize Google Reviews remains limited. To evaluate the influence of Google Reviews and Ratings on patients’ choice of a dental clinic and to assess perceptions regarding their credibility. Material and Methods: A cross-sectional questionnaire-based study was conducted from 1st July to 1st October 2025 among adult dental patients in Gujarat. Of 800 patients approached, 600 completed a structured digital questionnaire (response rate: 80%). The questionnaire assessed demographics, awareness and use of Google Reviews, perceived credibility, and influence on clinic selection. Data were analyzed using descriptive statistics and Chi-square tests in SPSS version 25.0, with p < 0.05 considered statistically significant. Results: Participants aged 18–30 years constituted 45% of the sample. Awareness of Google Reviews was reported by 86.7%, and 80% routinely checked reviews before visiting a dental clinic. Star ratings influenced clinic selection in 75% of respondents, while written reviews influenced 70%. Most participants (75%) perceived Google Reviews as a realistic and credible reflection of clinic quality. A significant association was observed between age and reliance on reviews, with younger participants showing greater dependence (p < 0.05). Gender showed no significant association. Conclusion: Google Reviews and Ratings strongly influence dental clinic selection, underscoring the growing importance of digital reputation in contemporary dental practice. Key Words Dental Clinic Selection, Digital Dentistry, Electronic Word-of-Mouth, Google Reviews, Online Ratings, Patient Perception