Media Analysis of Racism and Speciesism (MARS) test finds Oscars so AnthropoScenic in contemporary animated films
Abstract
Introduction Animation transfers human races into animals, serving as a prime site for speciesism and racism. Methods Testing this observation on recent examples, our quantitative/qualitative study delves into a nine-year (2016-2024) span of Oscar-nominated animated feature and short films. We theorize how to make incisive, quantitative/qualitative, balanced trans-species intersectionality the foundation of critical research on racism and speciesism. We offer the Media Analysis of Racism and Speciesism Test (MARS test), a practical tool accessible to scholars, creators, and general viewers for analyzing character portrayals and interactions, helping identify and challenge normalized racist and speciesist storylines. Results Insufficient number of films yielded transspecies allyship. Discussion The MARS test is for anyone who is interested in ways film and other media offer questionable implications regarding racism and speciesism that call for accountability.
Fields of Study & Subjects
Race
Genetics
and Society
Media
Gender
and Advertising
Geographies of human-animal interactions
Publication details
- Journal / source
- Frontiers in Communication
- Volume
- 10
- Publication date
- 7 January 2026
- Language
- EN