Media Analysis of Racism and Speciesism (MARS) test finds Oscars so AnthropoScenic in contemporary animated films

Read full text
Authors: Natalie Khazaal, Ellen W. Gorsevski, Tobias Linné
Cited by: 0
References: 42

Abstract

Introduction Animation transfers human races into animals, serving as a prime site for speciesism and racism. Methods Testing this observation on recent examples, our quantitative/qualitative study delves into a nine-year (2016-2024) span of Oscar-nominated animated feature and short films. We theorize how to make incisive, quantitative/qualitative, balanced trans-species intersectionality the foundation of critical research on racism and speciesism. We offer the Media Analysis of Racism and Speciesism Test (MARS test), a practical tool accessible to scholars, creators, and general viewers for analyzing character portrayals and interactions, helping identify and challenge normalized racist and speciesist storylines. Results Insufficient number of films yielded transspecies allyship. Discussion The MARS test is for anyone who is interested in ways film and other media offer questionable implications regarding racism and speciesism that call for accountability.

Fields of Study & Subjects

Race Genetics and Society Media Gender and Advertising Geographies of human-animal interactions

Publication details

Journal / source
Frontiers in Communication
Volume
10
Publication date
7 January 2026
Language
EN