The study on the impact of regional public brand of agricultural and animal products on farmers and herdsmen sustainable income

In the comprehensive advancement of rural revitalization, strengthening the development of regional public brands for agricultural and livestock products plays a critical role in increasing the income of farmers and herders. This study uses Inner Mongolia as a case and utilizes county-level panel data from 2012 to 2023. Employing empirical methods such as the fixed effects model, threshold effects model, and spatial econometric model, it examines the impact of regional public brand development on the income growth of farmers and herders. The results demonstrate that, in Inner Mongolia, the development of these regional public brands significantly boosts the income of farmers and herders by driving the growth of the agricultural industry. In terms of heterogeneity, the income-enhancing effect of regional public brands exhibits clear regional variation, and the impact on income growth markedly differs across different types of brands. Further analysis reveals that as the level of county urbanization increases, the income-enhancing effect of regional public brand development shows a continually strengthening trend. Moreover, this brand development exhibits a distinct spatial spillover effect; it not only promotes income growth within the brand's own region but also radiates to neighboring areas, driving up incomes in adjacent regions. Based on this analysis, this paper argues for persistently and steadily advancing the development of regional public brands for agricultural and livestock products. It is essential to actively promote the processing industry for these products, strengthen industrial chain integration, improve benefit-linking mechanisms and urban-rural coordination systems. By tailoring strategies to local conditions and sustaining long-term efforts, the brand effect can be substantially enhanced to better empower farmers and herders in increasing their incomes.