Language behind Selected Processions in Nineveh Spring Festival: A Socio-Semiotic Approach

Language is a system of transferring ideas, experiences, and culture. It is an exchange of information by linguistic and non-linguistic messages. Nineveh Spring Festival (2023) involves language and other social expressive modalities. They are carried out through the mobile processions. Each procession represents a logo for a specific directorate in Nineveh. The focus directed towards how these processions represent social aspects. The aim is to analyze the multimodal discourse of the processions and provides the interpretations of the linguistic terms, the statues, the figures, and the pictures which are carried out. The investigation examines these social practices as resources to construct meanings and communicate information with reference to their social context. Multimodality and social semiotics have been made by many foreign linguists. They focus on how people in a society always communicate and pass on information through the co-employment of semiotic resources. This research uses Halliday's three semantic metafunctions (textual, interpersonal, and ideational). The investigation provides the concepts of these verbal and non-verbal messages and the reasons behind their uses. A clarification, the purpose, and the connotations of these variety of measures as well as the multiple modes on the processions with their relationship to Nineveh culture are given as such.