The influence of Artificial Intelligence Applications in Digital Marketing: An Analytical Study of a Sample of Iraqi Internet companies’ customers

AI has extensive data on how customers behave and what they like, which helps companies better understand what they need. This has led many businesses to adopt these technologies to market their goods and services. The primary objective of this paper is to examine how the application of AI affects digital marketing strategies. This study used a quantitative approach. Questionnaires were distributed to a sample of 250 clients of Iraqi Internet providers. All forms were collected; 192 were deemed valid for analysis, representing 76%. SPSS 28 used for data analysis. The findings revealed a statistically significant correlation between artificial intelligence applications and digital marketing for clients of Iraqi Internet enterprises. This study provides recommendations for Iraqi Internet enterprises to integrate AI with digital marketing activities. The study concluded that there is great importance in integrating artificial intelligence into electronic marketing activities because of its significant impact on understanding customer needs and demands, in addition to improving customer care service.