Entrepreneurship and Conway’s Game of Life: A Theoretical Approach from a Systemic Perspective

This study establishes a comprehensive structural isomorphism between Conway’s Game of Life and the entrepreneurial process, analysing the latter as a complex adaptive system governed by non-linear dynamics rather than linear predictability. Through a rigorous qualitative approach based on a systematic literature review and abductive inference, the research identifies and correlates four fundamental dimensions: uncertainty, adaptability, growth, and sustainability. Transcending traditional metaphorical comparisons, this paper introduces a novel mathematical model that modifies Conway’s deterministic logic by incorporating an «Agency» variable (A). This critical addition quantifies how an entrepreneur’s internal capabilities can counterbalance environmental pressures (neighbourhood density) to determine survival thresholds, effectively transforming the simulation into a «Game of Life with Agency» where participants actively influence their viability potential (Ψ). The analysis explicitly correlates specific algorithmic configurations with real-world business phenomena: high-entropy initial states («The Soup») mirror early-stage market uncertainty where outcomes are probabilistic; «gliders» represent the necessity of strategic pivoting and continuous displacement for survival; and «oscillators» symbolise dynamic sustainability through rhythmic equilibrium rather than static permanence. Furthermore, the study validates the «Gosper Glider Gun» pattern as a model for scalable, generative growth. By bridging abstract systems theory with managerial practice, the research positions these simulations as «mental laboratories» for decision-making. The findings theoretically validate iterative methodologies like the Lean Startup and conclude that successful entrepreneurship operates on the «Edge of Chaos», providing a rigorous framework for navigating high stochastic uncertainty.