Modern ICT Tools and Video Content in Athletes’ Education—Inspiration from Corporate Learning and Development

Active athletes represent a specific target for learning and development. Their schedules, including training sessions and competitions, leave little time for education. However, athletes still need skills beyond sports to ensure they are prepared for future employment. Our study approaches this issue by identifying appropriate settings for athletes’ learning and development. (1) Based on the background of current athletes’ education, it addresses the gap of not enough attention being paid to transferable practices from corporate attitudes to learning and development. (2) The study’s methodology primarily uses the case study concept because this conveys the video content we created for the athletes’ learning and development. This is combined with the method of content analysis of selected examples from corporate learning and development and the design thinking workshop, with the engagement of important stakeholder groups: athletes (2 participants), lecturers (2 participants), and representatives of sports organizations (1 participant). The other 9 workshop participants were master’s students in a managerial study programme because of their age similarities with the current athletes and the applicability of the courses they were studying to athletes’ education. (3) The designed process was created as a digital twin using haptic artefacts and the S2M technology (version 1.0) within the OMiLAB platform (version 1.6). Our results show that video content tailored to the athletes’ constraints is a viable solution that improves their career prospects. (4) The study’s practical implications are supported by the expert validation of the model provided by the inside of the large sports organizations’ management.