Triangulated Analytical Framework for a Sustainable FinTech Model: The Case of Latvia

This empirical study examines how FinTech innovation is adopted, scaled, and sustained in a small and highly regulated market, such as Latvia. The triangulated analytical framework is applied in this study, integrating Rogers’ Innovation Diffusion Theory (IDT), De Meyer’s Innovation Ecosystem framework, and Value Chain Theory. This framework analyses the relationship between innovation characteristics, ecosystem relationships, and restructuring in the value chain. The data was collected from FinTech leaders, conventional financial institutions (banks), regulators, and associations, and was analysed thematically. Based on interviews with stakeholders, the relative advantage of Latvian FinTech lies in its flexibility, speed, and trialability; however, barriers to adoption result in complex regulation, an uneven distribution of technology in infrastructure, and differences in institutional readiness. The authors found strong collaboration among the ecosystem’s players but limited proactive regulatory engagement. This research provides a replicable model for cross-border or cross-sector analysis to assess the progress of innovation in regulatory and Environmental, Social and Governance (ESG) integration.