Transforming E-Commerce with AI: Navigating Innovation, Personalization, and Ethical Challenges

Journal of theoretical and applied electronic commerce research 2026 Open access

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Authors: Xiaofei Zhang, Ke Li, Yuanhao Wu, Sai Liang, Mengli Yu
DOI: 10.3390/jtaer21010029
Cited by: 7
References: 8

Abstract

Artificial Intelligence (AI) has become a primary agent of change in the contemporary e-commerce landscape [...]

Fields of Study & Subjects

AI in Service Interactions Ethics and Social Impacts of AI Digital Innovation in Industries

Publication details

Journal / source
Journal of theoretical and applied electronic commerce research
Publisher
MDPI AG
Volume
21
Issue
1
Pages
29–29
Publication date
8 January 2026
Language
EN