The Impact of Digital Transformation on the Business Performance of Logistics Enterprises: A Multi-Criteria Approach

Background: In the era of rapid technological advancement, digital transformation has emerged as a pivotal strategy for enhancing operational efficiency and competitiveness in logistics enterprises, particularly amid globalization and post pandemic recovery; this study aims to evaluate its multifaceted impact on business performance using a multi-criteria framework focused on Vietnamese firms. Methods: Employing structural equation modeling on primary survey data from 346 middle and senior level managers, alongside the Malmquist productivity index derived from data envelopment analysis on secondary financial indicators spanning 2020 to 2024, the research integrates latent variables such as organizational capability, technological innovation capability, institutional pressure, digital transformation, and business performance. Results: Key findings reveal a strong positive correlation between technological innovation capability and organizational capability (path coefficient 0.522), with organizational capability directly influencing business performance (0.359), while institutional pressure positively affects digital transformation (0.321) but negatively impacts business performance (−0.152); overall, digital transformation exhibits limited optimization, contributing to modest productivity gains and a potential 23% cost reduction through technologies like Internet of Things and artificial intelligence. Conclusions: These results underscore the necessity for logistics enterprises to strengthen organizational integration and training to maximize digital transformation benefits, thereby fostering sustainable competitiveness in global supply chains.