Environmental and Economic Challenges for the Development of Fishing Tourism in Rural Coastal Areas in Northern Greece

The paper aims to investigate challenges faced by fishing communities in developing fishing tourism. Using a case study approach and qualitative research methods, it explores fishing tourism in Thermaikos and Strymonikos Gulf (Thessaloniki, Northern Greece). This is an alternative form of tourism which was initiated by the local LEADER/CLLD Fisheries and Marine Operational Program 2014–2020. A semi-structured questionnaire was designed to conduct in-depth interviews, and a snowball sampling technique was used to select participants. Thematic content analysis elaborates on challenges faced by those fishing communities (mainly economic and cenvironmental) that hinder the sustainability of fishing communities and their livelihood. Findings are presented through an Ishikawa (fishbone) diagram, illustrating the cause-and-effect relationships underlying the challenges identified. To promote the well-being of local fishing communities and ensure the sustainability of fishing tourism, the paper recommends legislative reforms and empowerment of fishermen/women through targeted educational initiatives. These recommendations also serve as potential directions for future research.