Consumer Trends and Opinions on High-Nutritional-Value Superfoods

This study investigates consumer perceptions, behaviors, and the barriers to adopting superfoods. It explores familiarity with the term “superfoods”, factors influencing consumption, and obstacles to broader adoption. The originality of this research lies in highlighting the significance of superfoods not only for consumers but also for the scientific community and the food industry, in an era where consumers are increasingly focused on health and sustainability. Data was gathered from 227 participants using a structured questionnaire and analyzed using SPSS Statistics 20. The findings indicate that most participants are familiar with the term “superfoods”, with health enhancement, well-being, and immune system improvement as the main motivations for consumption. However, high costs, limited availability, and knowledge gaps are the primary barriers. Social influences, especially among women, were also found to impact consumer behavior. Future research should address the role of awareness campaigns and consumer information sources, alongside socio-economic factors.