Alternative Tourism, a Means to Agricultural and Rural Areas’ Sustainability: Municipality of Pella Case

This study explores the development potential of thematic tourism in the Municipality of Pella, Northern Greece.It examines local residents' perceptions regarding tourism as a growth strategy, evaluates current informational and promotional efforts by the local government, and assesses the public's willingness to participate in tourism activities.A structured questionnaire was distributed to a representative sample of residents that was given both in person and via the internet.Quantitative analysis revealed that while respondents generally support the idea of tourism development and feel moderately informed, there is a strong perception that the municipality's efforts to promote tourism are insufficient.Key factors influencing residents' attitudes include age, level of education, and personal involvement with tourism.The findings suggest that thematic tourism could serve as a viable development path, provided that local authorities implement targeted education, infrastructure, and promotion strategies.This study recommends enhanced cooperation between public institutions and local stakeholders to support sustainable tourism growth.It is suggested, therefore, to increase the depth of focus given in the development of an innovative agricultural area development model that will combine traditional agriculture with agritourism and the remaining types according to each place's capabilities.