From Passive Consumers to Active Citizens: A Survey-Based Study of Prosumerism in Jerusalem

Active citizen participation in both consumption and production is essential for a successful renewable energy transition. The paper explores the early development of prosumerism in Jerusalem, a city characterized by socio-political fragmentation and unequal access to infrastructure. Based on a 320-sample survey conducted in East and West Jerusalem, the paper analyzes awareness, motivation, and barriers to solar energy adoption in the city. The results show that only 12% of respondents currently produce and consume their own energy, while 66% had never heard of the term “prosumerism.” Financial savings were shown to be the primary driver of implementing solar systems, both in East and West Jerusalem. Key barriers included high installation costs, limited regulatory knowledge, and administrative complexity. Despite these obstacles, 70% of respondents expressed interest in community energy initiatives, highlighting significant potential for citizen-led models in fragmented urban contexts.