Time-of-Use Electricity Pricing Strategy for Charging Based on Multi-Objective Optimization

Efficient operation of electric vehicle (EV) charging stations is vital in the development of green transportation infrastructure. To address the challenge of balancing profitability, resource utilization, user behavior, and grid stability, this paper proposes a multi-objective dynamic pricing optimization framework based on a chaotic genetic algorithm (CGA). The model jointly maximizes operator profit and charging pile utilization while incorporating price-responsive user demand and grid load constraints. By integrating chaotic mapping into population initialization, the algorithm enhances diversity and global search capability, effectively avoiding premature convergence. Empirical results show that the proposed strategy significantly outperforms conventional methods: profits are 41% higher than with fixed pricing and 40% higher than with traditional time-of-use optimization, while charging pile utilization is 32.27% higher. These results demonstrate that the proposed CGA-based framework can efficiently balance multiple objectives, improve operational profitability, and enhance grid stability, offering a practical solution for next-generation charging station management.