Female Microenterprise Entrepreneurship: Innovative Strategies for Sustainable Local Socioeconomic Development in Peru

This study examines female microenterprise entrepreneurship in the city of Juliaca, Peru, as a response to structural conditions of poverty, informality, and limited inclusion in public policies. The research aims to understand and interpret the dynamics of women-led entrepreneurship and its relationship with sustainable local socioeconomic development. A qualitative methodological approach based on an interpretive phenomenological design was adopted. Data was collected through in-depth interviews, direct observation, and document analysis with sixteen microentrepreneurs selected through purposive and snowball sampling. The findings reveal that intrinsic motivations (resilience, leadership, and self-fulfillment) and extrinsic motivations (economic independence, access to financing, and education) are key factors in the entrepreneurial process. In addition, entrepreneurial social capital, expressed through family, community, and institutional networks, plays a strategic role in the sustainability of businesses. The results also show that women entrepreneurs actively and significantly contribute to sustainable local socioeconomic development by strengthening local development ecosystems, generating employment, and promoting socially, fiscally, and ethically responsible practices. Despite their role as agents of change and transformation, women entrepreneurs continue to face structural barriers, highlighting the need for public policies with territorial and gender-sensitive approaches to strengthen their impact and sustainability.