Analysis of the wine range and assortment policy of Moscow retail chain stores
Abstract
This article presents the results of a survey of wine assortments in stores of the Pyaterochka, Perekrestok, and Azbuka Vkusa retail chains. The following assortment indicators were calculated and analyzed: completeness, depth, stability, novelty, harmony, and rationality. The structure of the product range was determined by the number of brands and their modifications, as well as by country of origin. The product range policy directions of these stores were identified.
Fields of Study & Subjects
Consumer Market Behavior and Pricing
Wine Industry and Tourism
Consumer Retail Behavior Studies
Publication details
- Journal / source
- Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products)
- Issue
- 2
- Pages
- 96–101
- Publication date
- 12 February 2026
- Language
- EN