Development of the institution of social architects in the Russian Federation: linguistic and sociocultural analysis and media communication strategies

The article presents the results of a comprehensive study of the phenomenon of the social architect as a key actor in linguistic and socio-cultural design in the context of modern digital transformation. The analysis of discursive and communicative patterns determining the need for institutionalization of this professional group in the Russian Federation is carried out. Linguistic mechanisms of constructing social reality are revealed, and the effectiveness of using methods of critical discourse analysis and semiotic modeling in social design is proved. A multilevel model of institutionalization of the institution of social architects, including theoretical, methodological, educational, applied, and expert components, has been developed. A comprehensive media strategy for promoting the concept, adapted to the specifics of the Russian information landscape, is proposed. The scientific novelty of the research lies in the development of an integrative approach to the training of social architects, combining linguistic competence with digital communication skills and cross-cultural interaction.