The role of human capital in managing the innovative potential of companies and performance indicators

The article examines the key role of human capital in shaping a company’s innovation potential. Effective management of employee knowledge, skills, and engagement contributes to sustainable growth and competitiveness. A system of indicators is presented to assess the impact of human capital on innovation, including competencies, creativity, productivity, and retention of key talent. Special attention is given to the importance of cooperation and knowledge exchange between departments to enhance innovation capacity.