Evaluation of the effectiveness of the financial strategy of JSC "Rosselkhozbank"

The article discusses the theoretical aspects of the development strategy of a commercial bank, as well as the author's approaches to defining the bank's financial strategy. The article analyzes the current financial strategy of JSC "Rosselkhozbank" for the period 2020-2025. The indicators of profitability and liquidity of a credit institution are analyzed. The results of the assessment of the financial strategy of JSC "Rosselkhoznadzor" are presented. A set of measures is proposed to improve the effectiveness of the bank's financial strategy. A new banking product for small and medium–sized businesses has been developed - a deposit related to the Sustainable Development Goals (ESG deposit).