INTERNATIONAL JOURNAL OF CUSTOMER RELATIONSHIP MARKETING AND MANAGEMENT

The International Journal of Customer Relationship Marketing and Management (IJCRMM) discusses critical implementation success elements for CRM, activities impacted by CRM programme usage, and resulting performance outcomes. The IJCRMM examines how CRM is used across a range of companies and sectors and assesses how it affects marketing efforts. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.