TRANSFORMING PARADIGMS IN SUPPLY CHAIN AND LOGISTICS: EVOLVING DYNAMICS IN E-COMMERCE AND QUICK COMMERCE FULFILMENT

The rapid growth of e-commerce and the emergence of quick commerce (Qcommerce) have fundamentally reshaped supply chain and logistics paradigms, particularly in warehousing and fulfilment strategies.Traditionally, large, centralized fulfilment centres formed the backbone of import-reliant supply chains, enabling economies of scale and streamlined inventory management.However, evolving consumer expectations for speed, convenience, and responsiveness have accelerated the adoption of direct shipping, drop-shipping, and hyper-local fulfilment models.This paper examines how Q-commerce and direct shipping are redefining the role, location, and scale of warehouses, with a growing emphasis on smaller, strategically positioned facilities closer to end markets.It analyses the implications of this shift on cost structures, operational processes, technology adoption, and manpower requirements.Furthermore, the study evaluates whether these emerging fulfilment models are disruptive enough to diminish the relevance of large fulfilment centres and transform