A STUDY ON EFFECT OF PERFORMANCE EXCELLENCE ON E-BIKE PURCHASE INTENTIONS AMONG CUSTOMERS IN TAMIL NADU

The study made an effort to test the performance excellence of e-bikes on purchase intention among customers.The study selected 400 samples in Tamil Nadu, through convenience sampling technique.The descriptive research design is used and questionnaire is deployed to collect primary data from the customers.The results demonstrate that consumers are more conscious of characteristics that are useful and performance-oriented than those that are aesthetically pleasing or maintenancerelated.Findings also demonstrate that purchase intentions are significantly influenced by performance excellence, which is reinforced by a well-organized service infrastructure and environmental factors.Demographic traits also have a big impact on awareness levels, showing differences between various customer groups.