GREENING CONSUMER INTENTIONS: DEVELOPING ENVIRONMENTAL SUSTAINABILITY THROUGH PURCHASE BEHAVIOR

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Authors: Rajalakshmi Balumani, Nagarajan Shanmugavel
Cited by: 0

Abstract

Environmental sustainability has become a critical global priority as rising consumption patterns intensify climate change, resource depletion, and ecological degradation, positioning consumers as key agents of sustainable transformation through their purchasing decisions.This study presents a systematic literature review examining the determinants of green purchase intentions and pro-environmental behaviour by synthesizing peer-reviewed studies published between 2018 and 2026 from Scopus-and Web of Science-indexed sources.

Fields of Study & Subjects

Environmental Sustainability in Business Environmental Education and Sustainability Sustainable Supply Chain Management

Publication details

Journal / source
INTERNATIONAL JOURNAL OF MANAGEMENT
Volume
17
Issue
1
Pages
312–334
Publication date
11 February 2026
Language
EN