SALES GROWTH ANALYSIS OF SMALL AND MEDIUM ENTERPRISES OF MONGOLIA (A CASE STUDY OF CAPITAL CITY)

The purpose of the paper is to analyze the factors affecting the growth of sales income of small and medium-sized enterprises (SMEs).The study included 213 SMEs that are actively operating in Ulaanbaatar city.Data was collected from SME through a combined method of face-to-face interviews and questionaries' during the November, 2024 to June, 2025 in Ulaanbaatar city.The multiple regression analysis was conducted using Stata IC14 software.In selecting the internal factors, or variables, affecting the sales growth of SMEs, the methodology was based on internationally published research studies.According to secondary source, it has been identified that the implementation of policies and programs supporting SMEs is insufficient and that they are economically and financially unstable.This paper confirmed that in order to increase the sales income of SMEs, it is necessary to improve the utilization of installed capacity and buildings, upgrade production lines and technology, provide export knowledge to producers, assist in market entry, enhance management skills, and develop production that replaces imported raw materials.Within the scope of the research, identifying issues to focus on for the development of SMEs, which have been aimed for years but have not shown significant progress, based on quantitative and qualitative analysis methodologies, will be a novel aspect. MYAGMARZUL Nyamsuren