INTEGRATED STRATEGIES FOR ENHANCING CONSTRUCTION QUALITY AND REDUCING REWORK: A FOCUS ON WORKFORCE COMPETENCY, PROACTIVE QUALITY CULTURE, AND LEADERSHIP COMMUNICATION IN INDIAN COMMERCIAL AND RESIDENTIAL PROJECTS

The construction industry is a cornerstone of economic growth and infrastructural development, yet its dynamic and complex nature makes it challenging to consistently maintain quality across project lifecycles.This research focuses on integrated strategies for enhancing construction quality and reducing rework, with a specific emphasis on workforce competency, proactive quality culture, and leadership communication in Indian commercial and infrastructure projects.The study examines how workforce skills, cultural commitment to quality, and leadership-driven communication can be systematically embedded into project practices.It highlights persistent issues such as inadequate training, ineffective Rampal Chaurasiya, Vinayak Bachal