THE DYNAMICS OF CUSTOMER SATISFACTION ON ELECTRIC BIKE: INVESTIGATING THE EFFECT OF SERVICE QUALITY PERCEPTION
Abstract
The study makes an effort to test the dynamics of customer satisfaction electric bikes through the effect of service quality perception.The study utilizes descriptive research design with a purposive sampling method employed to select a representative sample of 400 customers.Primary data is collected through a structured questionnaire.It used simple percentage analysis, factor analysis, multiple regression analysis, chi-square test, one-way ANOVA and Garrett ranking.
Fields of Study & Subjects
Customer Service Quality and Loyalty
Consumer Behavior and Marketing Influence
Healthcare Quality and Satisfaction
Publication details
- Volume
- 8
- Issue
- 1
- Pages
- 18–38
- Publication date
- 6 February 2026