EFFECT OF SERVICE QUALITY PERCEPTION ON CUSTOMER SATISFACTION: A SPECIAL EMPHASIS ON ELECTRIC BIKE CUSTOMERS IN TAMILNADU

The study makes an effort to test the effect of service quality perception on dynamics of customer satisfaction electric bikes.The study utilizes descriptive research design with a purposive sampling method employed to select a representative sample of 400 customers in Tamilnadu.Primary data is collected through a structured questionnaire.It used simple percentage analysis, factor analysis, multiple regression analysis, chi-square test, one-way ANOVA and Garrett ranking.Results reveal that these demographics are linked to the level of satisfaction e-bike users experience, urging electric bike firms to tailor their customer Effect of Service Quality Perception on Customer Satisfaction: A Special Emphasis on Electric Bike Customers in Tamilnadu https://iaeme.com/Home/journal/IJSSRD40 editor