A Study on the Competitive Factors of China's Live Commerce Industry and Entry Strategies for Korean Companies

Journal of China Area Studies 2026

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Authors: 한남대학교 중국경제통상학과 부교수, DongGyoon Han

DOI: 10.34243/jcas.13.1.69

Cited by: 0

Fields of Study & Subjects

E-commerce and Technology Innovations International Business and FDI Business Strategies and Innovation