An Analysis of Corporate Social Responsibility Spending Patterns with AI Tools in Major Indian Companies and its Impact on Financial Performance

This study explores the patterns of Corporate Social Responsibility (CSR) spending among major Indian companies, leveraging Artificial Intelligence (AI) tools to analyze data and uncover trends. It further investigates the relationship between CSR expenditure and the financial performance of these companies. Employing a mixed-method approach, quantitative data collected via surveys and qualitative insights from interviews were combined with secondary data analysis. The findings reveal distinct CSR spending patterns influenced by industry sectors and company size, with AI tools enabling more nuanced insights. The study also indicates a positive correlation between strategic CSR investments and enhanced financial metrics. Recommendations for optimizing CSR practices to align with financial goals are provided.