Importância das associações à marca na construção do capital da marca

Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) 2026 Open access

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Authors: Paula Cristina Lopes Rodrigues
DOI: 10.34628/ggsr-wf67
Cited by: 0

Abstract

Lusíada. Economia & empresa. ISSN 1645-6750. N.10 (2010).

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Business and Management Studies Consumer Retail Behavior Studies

Publication details

Journal / source
Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
Issue
10
Pages
205–231
Publication date
26 February 2026
Language
PT