Replication data for "Female creative managers as drivers for gender diversity in advertising creative departments: a critical mass approach"

CORA.Repositori de Dades de Recerca 2026 Dataset Open access

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Authors: David Roca, Aína Suárez, Saraí Meléndez-Rodríguez
DOI: 10.34810/data2890
Cited by: 0

Abstract

This database details creative staff and their positions (creative direction vs. non-creative direction) across advertising agencies in 2019 (pre-pandemic). It allows for an analysis of the relationship between the number of women in creative management positions and the number of women in non-management creative roles.

Fields of Study & Subjects

Gender Diversity and Inequality Media Gender and Advertising Gender Politics and Representation

Publication details

Journal / source
CORA.Repositori de Dades de Recerca
Publication date
2 January 2026
Document type
Dataset