Examining factors influencing sustainable technology adoption among apparel manufacturers with supportive HR practices

This study examines the influence of supportive HR practices, knowledge of apparel technology, environmental issues, competitor pressure, customer pressure, and regulatory pressure on employee intention to adopt sustainable technology in apparel manufacturing. It also explores the moderating role of government support on the relationship between employee attitude and intention to adopt sustainable technology. Data were collected from employees in apparel manufacturing firms. Findings reveal that these factors explain 74.2% of the variance in employee attitude toward adopting sustainable technology. Additionally, government support and employee attitude account for 30.3% of the variance in employee intention to adopt such technology. Effect size ƒ 2 analysis highlights supportive HR practices and knowledge of apparel technology as the most significant predictors of employee attitude. Practically, the study emphasises the importance of knowledge, competitor pressure, and government support in fostering employee confidence and adoption of sustainable technology. The framework is original and schematizes these influencing factors.