Strengthening the MSME Business Ecosystem Through Smart Economy–Based Optimization of BUMDes Institutions in Branjang Village

This community service program aims to strengthen the business ecosystem of MSMEs in Branjang Village by optimizing the role of the Untung Makmur Village-Owned Enterprise (BUMDes) based on a Smart Economy framework. The implementation method integrates comprehensive capacity building and digital transformation rather than discrete training stages. Key activities included business management training, administrative digitization via the E-HAS application, assistance with business legality (NIB and Halal certification), and digital marketing optimization. The results indicate a significant increase in the managerial capacity of BUMDes and MSME operators. The program successfully established administrative efficiency, secured business legality, and enhanced product branding and market reach through e-commerce. Ultimately, this initiative demonstrates that integrating Smart Economy principles into BUMDes management acts as a vital catalyst for fostering a resilient, inclusive, and sustainable village economic ecosystem.