BEYOND PRICING: A BEHAVIORAL PLS-R EXAMINATION OF TOTAL REVENUE MANAGEMENT IN LEGACY AIRLINES

Brazilian Journals Editora eBooks 2026 Book chapter Open access

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Authors: José Manuel Vicente, Tiago Peixinho Ferreira
DOI: 10.35587/brj.ed.978-65-6016-140-5_2
Cited by: 0
References: 21

Fields of Study & Subjects

Aviation Industry Analysis and Trends Supply Chain and Inventory Management Consumer Market Behavior and Pricing

Publication details

Journal / source
Brazilian Journals Editora eBooks
Pages
22–56
Publication date
1 January 2026
Language
EN
Document type
Book chapter