УПРАВЛЕНИЕ СФЕРОЙ КУЛЬТУРЫ ТЕРРИТОРИИ И МЕХАНИЗМЫ ЕЕ РЕФОРМИРОВАНИЯ В СОВРЕМЕННЫХ УСЛОВИЯХ

The article reveals the timely issue of local self-government in matters of socio-economic development of the cultural sphere using the city of Sarapul in the Udmurt Republic as a case study. It examines the significance of the cultural factor through the prism of new socio-economic relations, identifies areas of work that require additional support, and explores the development of new forms of work. The issue of the management aspect in relation to budget financing, adapted to the changing conditions of budget legislation and regional development, is revealed. Various aspects of the organization of management activities in the areas of work in the cultural sphere are touched upon, where the undoubted advantage is flexibility and focus on the diversity of types of cultural activity, as well as the ability to concentrate information, intellectual, financial resources to attract alternative sources of financing. The article substantiates the need to search for modern mechanisms for the development of cultural infrastructure to popularize cultural heritage among the younger generation. Issues of the activities of cultural institutions that contribute to the factors of economic development and social stability of municipalities are raised. In addition, along with the formation of a municipal task for the provision of services to the population, the article reveals the features of financing cultural institutions, in the context of self-sufficiency and an increase in the level of income of institutions from the sale of paid services. The author, based on the analysis of statistical, organizational, structural and regulatory framework for the activities of Sarapul’s cultural sphere, substantiates the need to solve problems arising in various spheres of cultural life, which is directly reflected in the Program of Reform Activities. The problem of the functioning of cultural institutions in the organization of library work, the development of folk art and cultural and leisure activities is analyzed.