The impact of unfair competition on the intellectual property market in the digital economy

The paper examines the impact of unfair competition on the intellectual property (IP) market in the digital economy. The main features and trends of the IP market are considered: the dominance of digital assets, market globalization, new monetization models, the growing role of industrial property, the impact of new technologies, risks and threats. The characteristics and new forms of unfair competition in the digital economy, IP vulnerabilities in the digital landscape, economic and innovation consequences, legal and regulatory challenges and responses are analyzed. It is concluded that the main problem lies in the systemic vulnerability that arises due to the rapid development of technologies and the constant lag of the regulatory framework. interdisciplinary nature of digital violations. This leads to significant economic losses, stifles innovation, concentrates market power in the hands of dominant players and limits consumer choice. This requires adaptation of legislation, creation of new regulatory instruments, strengthening international cooperation to address cross-border problems, and proactive strategies on the part of rights holders. Keywords: intellectual property, unfair competition, legal regulation, digital economy, economic consequences.