Digital transformation management: The ethical aspect of entrepreneurial project readiness

Aim . The work aimed to implement the principle of projective responsibility in managing an entrepreneurial project during digital transformation. Objectives . The work seeks to develop theoretically sound requirements based on the humanistic theory of entrepreneurship, and implement a practical model for assessing the readiness of an entrepreneurial project for digital transformation in accordance with the HDI (Humanism, Digitalization, Innovation) concept. Methods . The study employed the methods of analysis, inductive and deductive generalization and synthesis, as well as graphical and tabular visualization. Results . The study substantiates the close relationship between ethics as a normative science and the institution of entrepreneurship. It examines the issue of sociocultural development from the perspective of economic management philosophy and the concept of “new ethics” which has emerged in the context of the modern digital temporal era. We substantiated and proposed a new model for assessing digital transformation readiness based on the HDI concept. This model allows for a comprehensive assessment of an organization’s current state in a number of key areas and can be used to conduct combined research as part of the monitoring of entrepreneurial projects. Conclusions . The revolutionary nature of the introduction of advanced information technologies is leading to economic, political, and cultural transformations. The modern economy is becoming dependent on societal ethical and cultural guidelines, while innovative aspirations are beginning to compete with a core set of values. The goals of entrepreneurial activity are expanding to the creation of progressive business models focused on sustainable development. Initiators of entrepreneurial projects must be guided by the fundamental principles of the humanistic theory of entrepreneurship, including the principle of projective responsibility.