Strategy for introducing a new innovative pro product to the market: crab fat
Abstract
The relevance of this work is related to the need for efficient and waste-free processing of bioresources in the context of the environmental and economic requirements of modern reality. The production and market introduction of by-products of processing, such as crab fat, is of particular importance, and this study focuses on this topic. Due to its properties, crab fat is of significant interest to the food, pharmaceutical, and cosmetic industries. The goal of this study is to develop an effective strategy for introducing a new product, crab fat, to the market.
Fields of Study & Subjects
Food Industry and Aquatic Biology
Business Strategies and Innovation
Marketing and Advertising Strategies
Publication details
- Journal / source
- Fisheries
- Volume
- 1
- Issue
- 1
- Pages
- 118–126
- Publication date
- 11 February 2026
- Language
- EN