Artificial intelligence: a threat to job market entry or an opportunity for superior work performance at a selected faculties at a University of Technology, South Africa

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Authors: Samson Nambei Asoba, Nteboheng Patricia Mefi
Cited by: 0

Abstract

Artificial intelligence has infiltrated various industries and workplaces. The application has been examined from two primary perspectives concerning threats and opportunities for enhanced job performance. Research indicates that AI can serve as both a disruptor in the job market by replacing human roles and as a facilitator for improved productivity and work performance. This study aimed to analyse final year students' perspectives on AI, considering it either as a threat to job market entry or as an opportunity for enhanced work performance. The study utilised a quantitative research approach, employing a Likert-type questionnaire for data collection and analysing descriptive statistics to meet its objectives. Data were collected from 200 final-year students selected from five faculties at a University of Technology. The data analysis revealed that students exhibited diverse perspectives on AI. They perceive it as a threat to job market entry and work performance; however, they also acknowledge potential benefits for enhanced work performance that can be derived from AI. The results were inconclusive regarding the significance of each perspective. Further research is necessary to determine the significance of threats to job market entry and the opportunities for improved work performance related to AI.

Fields of Study & Subjects

AI in Service Interactions Artificial Intelligence in Healthcare and Education Educational Leadership and Innovation

Publication details

Journal / source
International Journal of Business Ecosystem and Strategy (2687-2293)
Volume
7
Issue
6
Pages
212–217
Publication date
5 January 2026