The linguistic landscape of a colombian city for fostering multilingual and intercultural competences

When you go out on the streets, it can be observed how linguistic representations have become diverse environments in social, economic, cultural, and linguistic terms, which leads to the idea that society is surrounded by a Linguistic Landscape in its daily life, whether it be banners, signs, posters, advertisements, and so on. This article, framed in a qualitative research and sociolinguistic design, analyzes the contribution of the Linguistic Landscape of Tuluá to the strengthening of Linguistic and Intercultural Competence in the process of developing multilingualism of students in the Foreign Languages program. Through a photographic corpus, qualitative survey, and field journals, data were collected from 95 commercial establishments that had their name in a foreign language or in a different one to compile the perceptions and experiences shared by the establishments’ workers regarding the recognition of the Linguistic Landscape. The findings demonstrated that the LL of Tuluá offers a rich context for developing Linguistic and Intercultural Competence, fostering intercultural awareness and appreciation of linguistic and intercultural diversity. Therefore, it is concluded that the incorporation of the analysis of the Linguistic Landscape can contribute significantly to foreign language students as it can enrich learning experiences and the development of the skills necessary to face the challenges of today’s world.